Personal Steering Wheels

Personal steering wheels birth in the early 1960, characterized by innovation both in terms of design and industrialization, ideas that made Personal a winning product by the beginning in terms of quality and design.

Personal steering wheels, as further step of the evolution, using innovative test systems, was conceived as one of the most safe and reliable products, that brought Personal to enter in Formula one as technical supplier of various teams as Williams, Mclaren, Lotus and Benetton and many others. Action that brings Personal in the top of the market, becoming a market leader worldwide.

Personal is one of the most awarded steering wheels brand in the history of Formula 1. Always characterized by the challenge: the challenge in finding the best materials, the challenge in finding the best design and ergonomics, the challenge in the soundness and safety.

The challenge was achieved and many world racing champions have preferred to keep in their hands a steering wheel or an accessory with Personal brand. The sport and the dynamism of this brand have made ​​its history and will make its future.


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